Let the customer fund the processing fees

Dual Pricing offers two pricing options for transactions, one for cash payments and another for card transactions. Liquor store owners partnering with our Dual Pricing merchant services use this model to offset or entirely pass on credit card processing fees to customers. When customers opt to pay with a credit card, they’re charged a slightly higher price compared to those paying with cash. This incremental increase accounts for the merchant fees associated with credit card processing, transferring the burden from the business owner to the consumer.

 Dual Pricing credit card processing offers complete transparency to customers. With clearly displayed cash and card prices, customers understand the cost implications of their payment method choice upfront. This transparency also builds trust with customers who don’t feel duped or blindsided.